The four big reasons real estate agents should use video
Videos are – without doubt – the most effective tool a real estate agent can use in their marketing strategy to attract more prospects and increase sales. Videos used to be a luxury-type of content, but today they’re the most important tool for successful real estate agents. Videos have many benefits – here are the four most important ones that should convince any real estate agent to jump on the bandwagon and harness the power of real estate videos.
Do you know that...
Homes listed with video get 400% more inquiries of homes listed without video
E-mails with videos have a 300% higher click-through rate than those without
Hotels that have a significant number of high-quality photos on their websites see a 15% increase in conversion rates
This is compared to hotels that use few and/or low-quality photos. Including good photos of hotel rooms and amenities helps travelers know what they’re getting into and better imagine themselves there.
Now that this is almost a standard practice, hotels that don’t include enough high-quality photos will see that travelers are less likely to book on their sites.
The Impact of Digital Transformation on Hospitality Industry
The global hospitality industry is worth over €3.000 trillion as of 2021.
There are an estimated 17.5 million guestrooms in the world.
There are at least 187.000 hotels in the world as of 2022.
Photography: The generator of bookings
Professional hotel photography is undoubtedly one of the most important things for a hotel. It can be used on websites, social media, ads, marketing and all other forms of media. It is the key to a successful hotel business. The way you present yourself can affect your guests’ decision making, and a high quality image of your hotel can attract your guests either to stay away or to your hotel business.Photography is one of the communication tools. Simple images are used instead of text. It is used by hotels and brands to communicate and showcase their identity and products. It is usually used in digital marketing, social media and websites to increase online presence. It appeals to all types of customers, gives them a sense of purpose, and can turn advertising into sales.
Video Marketing for Hotels: What’s the Importance?
Video marketing is very important, especially for hotels. Using images, text and sound can enhance a customer’s experience and give them an overall impression of the hotel they are about to visit. It gives them an idea of what the hotel will be like and can help make them decide to stay with you.
Why is social media marketing so important for hotels?
Social media marketing is an important part of any hospitality brand’s strategy. Social media marketing not only increases visibility through paid and organic discovery, but also has the potential to increase direct bookings and improve brand awareness.
With more people interacting with social media than ever before (eight new users join TikTok every second), social media marketing has become an integral part of any hotel’s operations. Social media marketing also offers hotels creative new ways to interact with their audience. Not to mention the fact that it sets you apart from competitors who don’t put as much effort into these channels.
Hospitality trends and market data
The global hospitality industry is worth over €3,5 trillion as of 2021. and is expected to grow exponentially. In the Hotels segment, the revenue is projected to reach 10 billion euros in 2023, and the number of travelers is expected to overpass the 900 million tourists.
The four segments of the hospitality industry are Food and Beverage, Accommodation (also referred to as Lodging), Travel and Tourism, and Entertainment and Recreation.
TripAdvisor shared that the number of photos a hotel has on its TripAdvisor profile has the most impact on traveler engagement with the listing.
More specifically, properties with at least one photo see a 138% increase in engagement and are 225% more likely to receive a booking inquiry, and those with over 100 photos see a 151% increase in engagement and are 283% more likely to receive a booking inquiry.
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