About us

Welcome to our agency

“We started this company with the desire to generate revenue for our customers through the power of our content”

The founder of Light Squad, Pedro Vasconcelos, explains the phenomenon of his clients’ success in an interview that you can read in full here.

About digital marketing

Digital marketing helps brands reach their target audience and promote their product or service. While that’s the goal of a traditional marketing campaign too, digital marketing allows brands to target a more specific or niche audience.

We deserve the confidence of world-class brands. Our success story.

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Light Squad from the inside

Our Vision

We acknowledge the digital revolution we’re living in is constantly evolving, and so do our client’s needs. In 2023 it’s increasingly important to enhance the digital presence of your business, and that’s why we are here - to raise your voice in this busy digital world, and transform the way your business connects with their clients. We are serious about your challenges and committed to helping you overcome them through digital presence, in order to convert it into direct bookings and real revenue for you. We don’t want to just help - we want to be your game-changing factor.

Our Mission

We work daily to help you keep up with the constant changes our digital world is suffering. You just can’t afford being left behind in the digital race, and with our experience and monitoring you’re likely to win the race. By using our photo & video resources, you are not only positioning yourself up in the “content pyramid” but also stay connected with Light Squad, becoming our partners towards a common goal: to improve your digital presence with real, organic and engaging content.

Our Values

Our team is our most valuable asset, and your goal is our main target. We have the best professionals at Photo, Video and Marketing. By working with us, you’re not only assuring quality in every detail, but also ensuring a built-in-loyalty relationship with a brand who is guided by the following values: Growth for our clients; Financial growth; Self development for our team; Using cutting edge technology; Leading the sector; Respecting the environment; Growing the digital tourism ecosystem.

From brand to Super Brand

Light Squad is a digital agency that creates premium content for top brands. We’re a full-service agency because we want your customers to have an unique experience with your brand. That’s why our services include everything that will make your brand become a Super-Brand. Since our foundation in 2017, we have vowed to be uncompromising in our commitment to quality and attention to detail. We're proud to be a digital agency that takes the time to delight our special brand clients.

Pioneers in Digital Hospitality

Hospitality industry encompasses much more than just hotel management. It includes resort or event management, gastronomy, wine and spirit, travel and tourism. The global hospitality industry is worth over $3.952 trillion as of 2021 and there are an estimated 17.5 million guestrooms in the world.

In the last year of 2022, only Portugal passed more than 60 million tourists, registering more than 70 million overnight stays and a generated revenue of approximately 19 billion euros.

According to the Bank of Portugal, an exponential rise in tourism revenue is expected in the coming years. With such a large growth in business, it is imperative that your company stands out from the competition, especially at the digital level.

Light squad provides competitive solutions for some of the most pressing challenges of the industry: the digitalization of your brand. We empower hospitality businesses and their people to thrive with competitive and innovative digital solutions, so they can focus on what they love most: serving their guests with passion.

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