Last month, Boavista FC, one of Portugal’s iconic football clubs and one of the most recents Light Squad’s partners, claimed the prestigious Communication and Marketing Prize at the Liga Bwin award. The award was a testament to the club’s exceptional promotional efforts during the whole month of May, and highlighted the outstanding contribution of Light Squad – known for its mind-blowing projects. Light Squad’s retro kit presentation video played a pivotal role in securing the coveted prize, captivating the audience with its unparalleled quality, originality, and immense impact on the club’s social media and engagement rate.
“In the competitive world of professional football, effective marketing strategies are essential for enhancing a club's brand image, engaging fans, and attracting sponsors. Boavista FC recognized this, partnering with Light Squad to develop a unique marketing campaign that would leave a lasting impression on fans and industry experts alike.”
ight Squad: A Beacon of Excellence
Light Squad has built a reputation for crafting exceptional projects that push boundaries and exceed expectations. With an unwavering commitment to delivering mind-blowing quality, originality, and the desire to win prizes, the agency’s collaboration with Boavista FC was destined for success.
The Retro Kit Presentation Video
The centerpiece of Boavista FC’s award-winning campaign was the retro kit presentation video created by Light Squad. This project was an artistic masterpiece, consisting of a captivating teaser, a full video, and an intriguing behind-the-scenes segment. The video aimed to celebrate the club’s rich history and evoke a sense of nostalgia among fans while introducing the new retro-inspired kit.
Mind Blowing Quality
Light Squad’s attention to detail and commitment to excellence were evident in every frame of the retro kit presentation video. The stunning visuals, impeccable cinematography, and meticulous editing showcased the agency’s ability to deliver unrivaled quality. Each shot was carefully crafted to create an immersive experience that transported viewers into the heart and soul of Boavista FC.
Originality That Stands Out
One of Light Squad’s hallmarks is its ability to think outside the box and create original content that captures attention. The retro kit presentation video was no exception. The agency’s creative team infused the video with unique elements, blending contemporary aesthetics with nostalgic undertones. This fusion of old and new resonated with fans, generating excitement and anticipation for the new kit launch.
Impact on Social Media and Engagement
In today’s digital age, a strong social media presence is crucial for sports clubs to connect with their fans. Light Squad’s retro kit presentation video set social media ablaze, garnering widespread attention, and driving unprecedented engagement. Fans eagerly shared, commented, and tagged their friends, spreading the excitement throughout various online platforms. The video’s success was a testament to Light Squad’s ability to create content that resonates deeply with the target audience.
Boavista FC’s victory at the Communications and Marketing Prize, organized by the Liga Bwin, was a well-deserved recognition of their exceptional promotional efforts. The retro kit presentation video, brought to life by the ingenious minds at Light Squad, played a pivotal role in securing this prestigious award. Light Squad’s unwavering commitment to delivering mind-blowing quality, originality, and projects destined to win prizes was exemplified by this masterpiece. As fans eagerly await Boavista FC’s next marketing endeavor, it is clear that Light Squad will continue to raise the bar, crafting innovative projects that leave a lasting impact on the world of sports marketing.
SOURCE: PHOTOGRAPHY BY NUNO FONSECA, BOAVISTA FC