Video marketing is very important, especially for hotels. The use of visuals, texts, and sounds can enhance a customer’s experience and give them an overall impression of the hotel they’re about to visit. It gives them the look and the feel of what the hotel is going to look like and can help determine whether or not they would like to pick a stay with you.
“The customer experience is becoming more personalized than it has ever been.”
IDEO MARKETING. WHAT IS THAT?
Video marketing is a form of marketing that uses videos to advertise a product in order to increase a target audience and build brand awareness. Videos are usually more intimate and more engaging when compared to other forms of marketing. Music, visuals, motion graphics are all that can be added to the video. For hotels, it is very important because it gives potential customers an overall view of the hotel they’re going to visit. When edited professionally, it can enhance your hotel image and increase potential direct bookings.
HAT’S THE IMPORTANCE OF VIDEO MARKETING?
Videos are one of the most powerful tools of digital marketing, it’s emotionally touching and can drive direct bookings to you when done professionally. Here are reasons why video marketing is important:
It’s More Powerful
Videos are much more meaningful than still images or text. They’re more emotional and feel better than just reading brochures or ads. When done professionally with appropriate filters, motion and graphics, it can really touch the customer. This is especially true for hotels, as they should make your customers feel relaxed or transported to a place of comfort.
It’s Easier to Remember
Video advertisements are usually fast and short. This makes it more memorable for the user, especially in videos with strong visuals and messages. The general theme and identity of the brand shown in the video will make it more likely that potential customers will remember you. This is especially important for hotels as this will be the image of how your customers will perceive you. When done properly, with the help of a professional, the video will easily be remembered.
Builds Trust and Credibility
A high-quality video will always win the trust of customers. Because they know how much time, effort and money a hotel invests in creating a quality video. It shows them that you care enough about your brand and your customers to create a quality video. It shows them that you care about marketing and how they feel when they choose to stay with you.
It Increases Engagement
A video posted on social media is much more likely to grab a customer’s attention compared to other forms of advertising such as images or text. This is because videos tend to be more interesting as they’re moving, especially if they’re short and explain the points directly. They can significantly increase the bond between you and your customers.
It Originates Direct Bookings
A well-designed video that includes various elements that are emotional and touching can lead to direct bookings with you. A video that shows your customers that you care about them with great services will make them feel safe at your hotel. If you show them that you have great facilities and a pleasant environment, they will be happy to stay with you and consequently direct bookings to you.