Video marketing is not a new concept. From the dawn of the digital age to the explosion of New Media, companies have been using video content to promote their products. However, the importance given to this promotion has been changing – what used to be a complement to traditional activities is now a core element of a marketing plan for any business that wants to be successful.
“Videos are the most important tool I have to create engagement with customers.”
o here’s a list of reasons why video is important for catering businesses:
More Engagement: Including video in the marketing strategy is an effective way for a restaurant to engage with its customers and showcase unique features – cooking the dishes, details of the space, etc. By creating visually appealing videos – such as cooking a dish or showing a detail that enhances the customer experience – you are not only improving the relationship with your followers, but also enhancing a second visit to your space.
More Brand: As a business, all restaurants seek to reach the next level and a state of constant growth. Using video will catapult your name and increase brand recognition. How? By creating professional, consistent and high quality content, thus establishing a strong identity of your brand and your restaurant.
More Digital: Platforms such as Instagram, TikTok, and YouTube are today the market leaders in video marketing. It is through them that a strategic investment in video will be converted into leads and visits to your space, by people who – otherwise – would not know about the restaurant.
More SEO: Video content can also improve your restaurant’s Search Engine Optimisation (SEO). Search engines like Google prioritize websites owned by brands with engaging video content, which is why investing in video becomes even more crucial – in order to bring more organic traffic to your website.
More Sales: Ultimately, investment in video marketing leads to increased revenue. Although there are 1001 reasons to justify the “in the meantime”, the distance to measure will always be between these two points: the time when the investment is made, and the time when that investment converts into more customers and increased sales.
SOURCES: Budget Branders & Constant Contact